Heifer Mail
I receive a lot of mail in my church mailbox. A few pieces come every year from Heifer International. I love the organization and I give to them nearly every year, usually around Christmas time. I mostly ignore their mail the rest of the year. However, they proved to me today that there are still a few tricks left in direct mail. How do you not open a letter that says, “The smile is new. The cow?”
Well played.
pastorwillrice 